Hair Ties

This project is “a message from this generation to the next because now more than ever we’re in a position to define what’s beautiful and shape how the next generation feels about their hair. In this context, a #hairtie is anyone, be it a friend, sister, stylist or blogger, that has influenced the way you do or view your hair.”

I collaborated with Antonia Opiah of Un-Ruly to design the brand for the campaign, illustrate the women who gave their stories, and art direct the seven-part video series. See the campaign live at un-ruly.com.